creative strategy for
sustainable fashion
no more clichés.
sustainability shouldn’t feel like we’ve seen it before.
if your brand is blending in, it’s already behind.
what we do
​​no greenwashing. no exhausted buzzwords. just connecting your brand to your people.
Irigai designs creative strategies that define your aesthetic, voice, and positioning, ensuring you get seen by the people who will support your sustainable fashion business long term.
creative strategy
the blueprint for brands built to outlast trends and outpace competitors.
future-focused brand identity
bold visuals and sharp messaging leaving a mark that feels uniquely you.
sustainability storytelling
Irigai translates you. authentic, strategic narratives that resonate (and convert).
digital marketing & content
smart SEO, social strategy, and campaigns that make your brand impossible to ignore.
who we work with
from those driving resale and rental forward to the ones innovating the way we design and produce fashion, we're here for all of it.
ultimately, if your business genuinely challenges toxic fashion systems then you're our kind of brand.
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working as an extension of your brand and alongside your teams, we're not here to step on toes but walk with you.
creative strategy
your brand isn’t just what you offer, it’s how people experience you.
a creative strategy translates who you are and what you do into a cohesive brand experience.
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it defines your aesthetic, voice, and positioning, ensuring you get seen by the people who will make your sustainable fashion business thrive. with an Irigai creative strategy, you will:
define your brand identity
refine your voice
get seen by the right people
think of it as a long-term vibe check, built to evolve with you and your industry.